88 College Taglines, Arranged as a Poem

August 04, 2015

Colleges are built on words. Millions upon millions of words in books, lectures, essays, reports, applications, and assessments.

But when it comes to selling a college’s image, officials have room only for words that will fit on a brochure, or a billboard, or a banner. The result is a genre of marketing rhetoric that is lofty, predictable, and numbing at a certain dosage.

Ten months ago, we took 88 unusual college-owned trademarks and made them into a poem. Now we’ve done the same with 88 college taglines — those phrases that attempt to sum up an entire institution in a few well-chosen words. Click on each one to learn its source.

Change Your Life. Start Here.
Life's Calling
It's Your Life
Your Extraordinary Life
The Life of the Mind
Change Your Mind. Change Your Life.
Minds. Motivated.
Inspiring Minds
Inspiring Innovation
Innovation Is Our Tradition
Innovation. Education.
Education for Service
Education for Individual and Social Responsibility
Education for a World Stage
Education for an Inspired Life
Education Redefined
Education on Your Terms
Your Education. Your Way.
Personal Education. Lifetime Success.
Personal Education, Extraordinary Success
Where Success Begins
Where Success Is a Tradition
Your Success. Our Tradition.
Experience Tradition. Expect Success.
Real Tradition, Real Success
Real Education. Above All.
Real Education. Real Results.
Real Life. Real Knowledge. Real People.
Real People Start Here
A Great Place to Start
It All Begins Here
Higher Education Begins Here
Your Career Path Begins Here
Great Stories Begin Here
Start Here. Go Anywhere.
Going Anywhere Starts Here!
Go Farther Than You Ever Dreamed!
From Here, It’s Possible
Possible Is Everything
Realize What’s Possible
Redefine the Possible
New Beginnings. Endless Possibilities.
Believe in the Possibilities
Seek Your Dream
Be Your Dream
Dream Big
Big Dreams Come True Here
Dream Bigger. Do Greater.
Do Something Great
Imagine What You Can Do
You Can Do That Here
Think. Do.
Think Big. We Do.
Dreamers. Thinkers. Doers.
Learn by Doing
Learn. Do. Live.
Let's Do This
Are You In?
What Will You Do?
Who Will You Be?
It’s All About You
Your Dreams. Our Mission.
One Purpose. One Mission. One Dream.
Start With a Dream, Finish With a Future
Imagine Your Future
Walk Into Your Future
Your Future Starts Here
Your Future Is Our Future
Your Future. Our Mission.
Your Future, Our Focus
The Focus Is You
You First
The Education You Want. The Attention You Deserve.
The Perfect Fit for You
As Distinctive as You
Like No Place Else on Earth
Exceptional Education. Exceptional Value.
Become Exceptional
Set Yourself Apart
Invent Yourself
Declare Yourself
Transform Yourself. Transform the World.
It's Your World
Your Place. Your Purpose.
Your Life. Your College. Your Way.
Why Go Anywhere Else?
When You Get Here You Understand
You're One of a Kind. So Are We.


Source: Stamats (some taglines might be out of date)