Small College Goes Big in Research for Recruiting

Patrick Murphy-Racey for The Chronicle

Cindy Skaruppa, vice president for enrollment management and student services at Lincoln Memorial U., helped run an admissions experiment there that tested 22 strategies for attracting more applicants.
December 05, 2010 Premium content for subscribers. Subscribe Today

Lincoln Memorial University is small, but its leaders have big plans. Located in the Appalachian Mountains of eastern Tennessee, the private institution opened the state's first college of osteopathic medicine in 2007. Last year the university...

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