Leadership & Governance

An Academic Reputation at Risk

The U. of Oregon’s big brand masks its fragile standing

Wolfram Burner

September 14, 2015 Premium content for subscribers. Subscribe Today

The duck is always up in everybody’s face.

He shoves. He body-slams.

He demands to be noticed.

The University of Oregon’s mascot, a Donald Duck knockoff in yellow and green, is a pure distillation of the university’s iconic brand. This is a...

This content is available exclusively to Chronicle subscribers