The Chronicle Review

Choosing What Americans Choose

Jeffery A. Salter, The New York Times

Information about individual shoppers' habits feeds an insidious, behind-the-scenes marketing machine, one new book warns.
January 29, 2012 Premium content for subscribers. Subscribe Today

Going online to buy a CD, or using a grocery-chain "club" card to purchase breakfast cereal, or acquiring an off-road, all-terrain recreational vehicle, even with cash, has never been more fraught.

Advertising analysts are "secretly slicing and...

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