Despite Colleges' Efforts, Brands Can Escape Their Bounds

Alex Menendez for The Chronicle

A worker in the Tervis factory in North Venice, Fla., prepares Syracuse U. tumblers for shipping. Tervis offers its insulated tumblers with licensed logos from hundreds of different colleges.
October 01, 2012 Premium content for subscribers. Subscribe Today

The name "Stanford University" has been used to sell everything from face cream to fertilizer.

Many companies try to woo consumers by touting Stanford researchers' contributions to their products. The problem is that Stanford had nothing to do with...

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