Enrollment Woes Push Small Colleges to Be Strategic

Ohio Wesleyan U.

Successful strategies for managing enrollment challenges vary from campus to campus. The strategy at Ohio Wesleyan U. (above) includes emphasizing programs that allow students to "make connections between theory and practice" and to "globalize their experience," says its president, Rock Jones.
August 19, 2013 Premium content for subscribers. Subscribe Today

As admissions officers prepare for fall recruitment, there's plenty of doom in the forecast. Pundits and presidents alike say some small colleges, hampered by a weak economy and dwindling demand, will soon shrink, merge, or close.

This prediction is...

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