For-Profit Colleges' Marketers Generate Leads, and Controversy

Mark Abramson for The Chronicle

Attendees at a conference of lead generators are part of an industry that drives enrollment in the for-profit higher-education sector. The industry's practices have been getting more scrutiny from lawmakers and federal regulators.
October 22, 2012 Premium content for subscribers. Subscribe Today

It was a corporate sales gathering like any other, with the requisite swapping of business cards and hawking of products in the vendor hall. But LeadsCon, a conference held in New York in July, served a growing ecosystem of companies that fuel the...

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