Fund Raising

From Millennial Donors, Little Loyalty to Alma Mater

The U. of Pennsylvania now holds a one-year reunion for new alumni and has renamed the senior class gift "Seniors for the Penn Fund" to help make the connection between student giving and alumni giving. The retention rate for those who give to the fund five or more years is 86 percent.
September 08, 2014 Premium content for subscribers. Subscribe Today

Katie Randall describes her recent education at Augustana College, in Sioux Falls, S.D., as "awesome." But when it came time for the 25-year-old to distribute the 10 percent of her income she budgets for giving, her alma mater didn’t make the cut.


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