Group of Consumer-Research Professors Guides People to Buy Less, Not More

Joe Griffin

Christopher P. Blocker, an assistant professor of marketing at Baylor U., led a discussion with a group of consumer-behavior and marketing researchers from around the world on ways to alleviate poverty.
June 27, 2011 Premium content for subscribers. Subscribe Today

More than 100 marketing and consumer-research professors from around the world gathered at Baylor University over the weekend to brainstorm ways to work directly with consumers, not to sell more soft drinks, but to make the world better.

Many of the...

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