How One University Became Exhibit A of Marketing Success

Southern New Hampshire U.

In television ads—unusual for a nonprofit college—Southern New Hampshire U. 
delivered diplomas to some online students who couldn’t attend graduation.
September 29, 2014 Premium content for subscribers. Subscribe Today

Five years ago, few observers would have bet on Southern New Hampshire University’s conducting one of the most buzzed-about marketing campaigns in higher education. Facing a serious enrollment decline, it gambled on drawing more working adults to...

This content is available exclusively to Chronicle subscribers