How Traditional Colleges Compete to Enroll Student Veterans

Bryce Richter

Traditional colleges are working hard to improve their outreach to service members before and after the application process. The U. of Wisconsin at Madison holds numerous orientation sessions for student veterans over the summer. “Our goal,” says John G. Bechtol, assistant dean of students, “is to remove their military affiliation as being any kind of burden.”
July 16, 2015 Premium content for subscribers. Subscribe Today

To many institutions, veterans seem like ideal students: They’re seen as hardworking and driven, and they bring guaranteed tuition money through federal benefits.

It’s that last fact, many observers say, that has made service members so...

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