How to Build a Perception of Greatness

It's hard to bottle the buzz about a hot college. But these five suggestions can help.

Yana Paskova for The Chronicle

Sometimes an institution lucks out with its location. "I think one of the reasons that NYU took off was because New York became a very hot city," says one higher-education expert.
November 14, 2010 Premium content for subscribers. Subscribe Today

Everyone can name the big, nationally known universities that have raised their profiles dramatically over the past couple of decades: Boston University, Drexel University, New York University, Northeastern University, and the University of Southern...

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