NYU Leads City's Effort to Encourage Corporate Start-Ups

Frank Fournier

Bruce Niswander (right), who has made a career out of starting companies, directs NYU's Office of Innovation Development, which oversees an incubator for start-ups. He has the companies bid for students with a particular expertise and then hire them on short-term projects.
August 15, 2010 Premium content for subscribers. Subscribe Today

New York City would seem a logical place to find a corporate leader, such as Richard A. Gross, on the front lines of economic innovation.

Yet Mr. Gross doesn't broker deals on Wall Street. Instead, he's a chemistry professor who can usually be found...

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