New Leaders Bring Marketing Chops to University Presses

Ben Brewer for The Chronicle

For Dennis Lloyd, director of the U. of Wisconsin Press, the challenge is 
“shrinking sales, and just continuing to find a way for the finances to work.”
August 03, 2015 Premium content for subscribers. Subscribe Today

Dennis Lloyd could be forgiven if he felt nervous about his new job. After almost 10 years at the University Press of Florida, Mr. Lloyd has just taken over as director of the University of Wisconsin Press. Running a nonprofit scholarly publishing...

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