Fund Raising

Thanks for Your Generosity. Now Can You Give Again?

Going back, carefully, to core donors pays off for college fund raisers

Millsaps College

Maurice H. Hall Jr., a trustee of Millsaps College, is considering a cash gift to to supplement his family's endowed scholarship at the college: "If I'm not willing to do this, it's hard to go to others and ask them to do the same."
May 28, 2009 Premium content for subscribers. Subscribe Today

As colleges grapple with declining endowments and increased financial needs, a growing number are asking their most generous supporters to dig even deeper.

To cover immediate shortfalls in fund raising and the growing demand for student aid...

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