In Admissions, Old Playbook Is Being Revised

Sarah Weeden for The Chronicle

"When I stand up and talk to parents, I tell them I'm not going to bore them and insult them by saying how nice the trees are and how nice the buildings are," says Robert Murphy, of Hobart and William Smith Colleges. "If you're the dean of admissions now, you'd better be able to talk about outcomes."
September 16, 2013 Premium content for subscribers. Subscribe Today

To solve a mystery, one must search for clues. So in August, St. Mary's College of Maryland polled the 1,700 teenagers who had been offered slots in this fall's freshman class. The underlying question: Why had so many of them decided not to come?


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