The Chronicle Joins 12 News Organizations in Social-Networking Experiment

November 14, 2007

The Chronicle has been selected as one of 13 newspapers and Web sites that aim to improve their news coverage by developing social networks among readers.

The idea, dreamed up by Jay Rosen, a professor of journalism at New York University, is an effort to help reporters improve their understanding of their beats by creating new ways to tap into people who know far more about their areas of specialty than they do.

The experiment is also designed to allow readers to stay more connected to the news, opinions, and analysis they are looking for by involving them more closely in the production of news.

“Maybe a beat reporter could do a way better job if there was a ‘live’ social network connected to the beat, made up of people who know the territory the beat covers, and want the reporting on that beat to be better,” Mr. Rosen wrote on his blog PressThink.

The Chronicle has selected Brad Wolverton, who covers athletics issues, to participate in the project. His goal is to improve his network of sources who understand financial issues in college sports, and help build more of a community around that topic.