The Education of Lloyd Thacker

A former high-school counselor has set out to undo the commercialization of higher education. But first he must learn to sell himself.

November 19, 2004 Premium content for subscribers. Subscribe Today

They have come to hear Lloyd Thacker, the prophet in the tweed jacket. The room bulges with college admissions deans and high-school guidance counselors, who sit in the aisles and squeeze against the walls. Today's talk is called "College Unranked...

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