The Hottest Seat on Campus

With growing competition for students, enrollment leaders face more scrutiny and less job security

Chronicle photo illustration by Julia Schmalz and Scott Seymour

September 15, 2014 Premium content for subscribers. Subscribe Today

Today’s enrollment officials need a mind for marketing and a nose for numbers. Thick skin helps, too. And they must accept that, at any moment, their heads could roll.

As the coast-to-coast competition for students intensifies, a profession that...

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