With an Eye Toward Retention, Colleges Amp Up Advising

Matt McLoone for The Chronicle

Eric Baldwin, Marymount U.'s first professional academic adviser, meets with a student. Mr. Baldwin works in the School of Business Administration, and the university plans to hire two more advisers for other schools.
December 02, 2013 Premium content for subscribers. Subscribe Today

As colleges face a growing list of incentives to boost retention and graduation rates, and help students find jobs, many are overhauling their academic-advising operations.

Guiding students to majors that suit them—and giving sound advice that...

This content is available exclusively to Chronicle subscribers