Why the Admissions Office May Be Part of the Problem of College Access

December 17, 2014

Access to college is a hot issue these days, with policy makers and colleges looking for ways to enroll more low-income, first-generation, and minority students. Many people see the admissions office as a key part of the solution. But as a longtime admissions professional, I suspect just the opposite is true: That the admissions office, especially at highly selective institutions, is the agent that keeps these students out of college in the first place, by creating a game that is heavily skewed in favor of students from high-income, well-educated families.

I don’t believe that this is a matter of purposeful, overt discrimination, but rather a reliance on traditional means of evaluating students coming out of high school, and our own belief about what will make a student successful.

I’m a fan of digging into the numbers to better understand trends—something I do regularly on my blog, Higher Ed Data Stories. And these days the data are clear: If your parents are educated, you have a much better chance of being educated too.

Proof: An occasional series in which higher-education insiders work out new arguments using data. If you’re interested in contributing, email

Part of the problem is right under our noses, in the strategic plans every university creates. Every admissions office feels some pressure to increase the things it is measured on: test scores, revenue, and diversity, to name a few. And it’s clear that sometimes, those goals are in conflict with one another.

Take test scores. Colleges boast when their applicants have higher SAT scores, yet high scores are exactly what low-income students tend to lack. And so, achieving the goal of attracting high SAT-score holders may have the side effect of a class with a low percentage of students with Pell Grants, the federal program reserved for low-income students.

Analysis of another admissions test, the ACT, also shows a similar interplay of ethnicity, income, and test scores: Low-income students of color tend to congregate at the low end of the test score range, while wealthier Asian and white students cluster near the top.

So if test scores are important to your public persona, you’re going to have to find the needles in the haystack: The low-income students with high test scores, or, harder yet, the low-income minority student with high test scores. No wonder many institutions struggle.

Traditional measures of admission conspire in other ways, too.

Consider the things most selective admissions offices like in their applicants: A record of success in AP or IB or honors courses; a beautifully crafted admissions essay; a glowing letter of recommendation; a long list of meaningful out-of-class experiences; or even legacy status. If no one told you as a high-school freshman you need four years of math, or foreign language; if your counselor doesn’t know you because her caseload is 1,400 students and thus she can’t write a time-consuming letter of recommendation; if you’re not blessed with college-educated family members who are going to insist that they must proof your essay; if you must forgo extracurriculars to work for spending money; or if your school doesn’t even offer advanced classes, your chances are diminished, through little or no fault of your own.

Attitudes, too, can be self-defeating. I heard a dean of admissions at one of the top brand names in higher education lament the dearth of low-income students capable of doing the work at her institution. "There just aren’t that many," she said on stage at a national conference, after defining her institution’s definition of low-income students as those from families with income under $60,000.

What about revenue? The desire for universities, both public and private, to generate more revenue via more students who need less financial aid echoes through most university halls these days, and it exposes the most delicious irony of all: Our nation’s wealthiest, most prestigious universities don’t carry their fair share of the weight when it comes to educating low-income students, despite having financial resources which would make it possible. In fact their lack of low-income students makes them what they are: prestigious, wealthy, and well known.

The push to increase enrollment of first-generation or low-income or minority students can’t come with the expectation that the admissions office do more. It has to start at the very top of our very top institutions: Those with sufficient institutional self-confidence to betray the pursuit of prestige for its own sake, those with the courage to blaze new trails, and those with the vision to redefine what prestige means.

Based on the marketplace of higher education, it’s clear that this trend cannot trickle up from those middle-range institutions already carrying their fair share of the task. Vincent de Paul, who founded the order of priests that founded my own university, once observed, "There is nothing good that does not meet with opposition, and it should not be valued any less because it encounters objections." If a few brave institutions aren’t going to take the first steps, it’s unlikely we’ll make any real progress on the problem.

Jon Boeckenstedt is an associate vice president for enrollment management and marketing at DePaul University.