Colleges Urge 'Primal Screams' and Other Novel Events via Social Media

Noah Berger for The Chronicle

Santa Clara U. is 
preparing a “professors and their pups” 
social-media album 
to post on Pinterest, Facebook, and elsewhere. Marika Krause (left), 
assistant director of media relations, poses the dogs for Clarissa Nguyen, student 
April 21, 2014 Premium content for subscribers. Subscribe Today

In the midst of finals last month, Santa Clara University’s Twitter feed invited stressed-out students to gather at 9 p.m. in front of the library to take part in a "primal scream."

The following day, along with an apology to neighbors who were...

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