Spending Shifts as Colleges Compete on Students' Comfort

Ross Mantle for The Chronicle

“The small town and the rural location is one of the major contributors on the attrition side,” says Scott Miller, president of Bethany College. “So it’s up to us to be more responsive to our consumers and our marketplace, to provide greater activities outside of the classroom.”
July 28, 2014 Premium content for subscribers. Subscribe Today

When someone stops by Bethany College, claiming that they’re just passing through, Scott D. Miller knows they’re lying. This West Virginia college, where he has been president since 2007, is only 39 miles from Pittsburgh, but it’s a long 39...

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