TV’s Next Big Star: a Female MacGyver

Courtesy of Judith Weis

In the early 1970s, Judith Weis, a marine biologist at Rutgers U., discussed her research as part of a television commercial for Tang. The advertisement inspired at least one girl to pursue a career in science. Now another effort is underway to use positive female role models to expand the ranks of women in science.
July 24, 2015 Premium content for subscribers. Subscribe Today

Madelyn Caltabiano became a scientist in part because of a Tang commercial. She had been interested in science for as long as she could remember, but when she was a teenager, in the early 1970s, a TV ad for the orange-flavored drink convinced her...

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