How College Recruiters Are Using Snapchat, the App That Half of High Schoolers Use

Potential applicants may not want to hear a rehearsed pitch from an admissions officer. But put them in touch with an actual student on Snapchat, and a different dynamic comes into play.


So Long, for Now: A Former Admissions Officer Looks Back

How one black alumnus of a majority white university tried to paint a positive but realistic picture for prospective students.


The People Who Deliver Your Students

How the ever-escalating competition for applicants, revenue, and prestige affects the front line.

Admissions & Student Aid

A New Financial-Aid Timeline Could Reshape Admissions. Here’s How Colleges Are Preparing.

Some institutions have pushed to send admitted students earlier notifications of their aid — even if that means setting tuition earlier. Others are taking a wait-and-see approach.


A Wider Lens on the ‘Match’ Between Students and Colleges

Many people worry that high-achieving, low-income students too often don’t attend top colleges. A new book explores the challenge of helping more students succeed at a broader range of institutions.


The Patterns Behind Summer Melt, and What Colleges Are Doing to Stop It

A college student noticed a gap in the research on people who plan to attend college but don’t matriculate. So she set out to fill it.


‘Coalition’ Leader Wants New Application to Serve the Underdog in Admissions

Annie Reznik, the first executive director of the Coalition for Access, Affordability, and Success, says the group aims to empower disadvantaged students.