Potential applicants may not want to hear a rehearsed pitch from an admissions officer. But put them in touch with an actual student on Snapchat, and a different dynamic comes into play.

NACAC’s departing president says he didn’t understand why the phrase “all lives matter” might cause offense.

For a profession that practitioners often just fall into, many colleges find it difficult to provide adequate training and continuing education to new hires.

How one black alumnus of a majority white university tried to paint a positive but realistic picture for prospective students.

How the ever-escalating competition for applicants, revenue, and prestige affects the front line.

Some institutions have pushed to send admitted students earlier notifications of their aid — even if that means setting tuition earlier. Others are taking a wait-and-see approach.

Many people worry that high-achieving, low-income students too often don’t attend top colleges. A new book explores the challenge of helping more students succeed at a broader range of institutions.

A college student noticed a gap in the research on people who plan to attend college but don’t matriculate. So she set out to fill it.

Annie Reznik, the first executive director of the Coalition for Access, Affordability, and Success, says the group aims to empower disadvantaged students.

Nearly two years ago, a group of highly selective colleges riled critics when they announced plans for a shared application platform. Love it or hate it, it’s finally here.

In the eyes of their many critics, they are faceless, pragmatic technocrats with too much power. But it’s worth imagining what higher education would look like without enrollment managers playing a critical role.

Though no administrators have taken the blame for the $22-million deficit that led to the president’s resignation, it’s clear that a financial-aid program had become too successful for its own good.

Shifts in economics and student demographics, along with resurgent activism, have altered the tenor of the discussion about affirmative action over the past eight years.

If students are expected to take high-stakes exams, admissions offices should be working harder to understand what the tests actually predict, a report says.

Jenny Rickard, now at the University of Puget Sound, describes her vision for the nonprofit organization behind the widely used admissions-application platform.

Santa Clara University goes to great lengths to evaluate — and win over — its most accomplished applicants.

This year, the university told students from six states they could pay the same tuition and fees charged by their in-state flagship university. That led to a boost in enrollment from those states.

In a new book, UCLA’s Alexander Astin argues that we value students with top grades and scores to the detriment of everybody else.

A new study raises questions about holistic admissions policies by finding that many applicants’ fates are determined by cutoff scores or the biases of those evaluating them.

Arizona State offers several small-campus environments in addition to the big one everyone knows about. But getting prospective students to understand that can be a challenge.

Many colleges brag about rising numbers of applicants, even as they see a drop in students who enroll. Here’s what the numbers really mean.

University officials expected the numbers to fall for a variety of reasons. But with the threat of big budget cuts, they're scrambling to convince prospective students that the campus is a safe and welcoming space.