Columbia University extended its fund-raising campaign for five years, we noted, doubling the original goal, to $2.2 billion. “There was not one day of downtime” between the current campaign and the previous one, said the head fund raiser. But as more colleges became “campaign dependent,” as one official put it, some fund raisers expressed alarm. “You run the risk of the general public’s feeling you’re greedy,” said a consultant. Colleges running back-to-back campaigns, meanwhile, argued that they rally supporters to a common cause. In the years since, the pace of fund raising has hardly slackened.
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