Admissions & Student Aid

Getting Inside the Mind of an Applicant

Data mining puts a high-tech spin on the age-old competition for students

Brett Flashnick for The Chronicle

Lara Wyatt, a high-school sophomore in South Carolina, checks her social-media feed to learn about campus life from actual students — not the scripted ones who appear in colleges’ promotional videos. "They seem a bit fake," she says, "especially if they are smiling the whole time."
September 28, 2015 Premium content for subscribers. Subscribe Today

Lara Wyatt, a high-school sophomore in Hartsville, S.C., loves to sing. She’s performed in 17 productions, playing Ursula in The Little Mermaid, Rizzo in Grease. Soft-spoken and thoughtful, she’s not the kind of 15-year-old who’s likely to...

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