The Secret of Success for a Branch Campus? It's All in the Marketing

Silvia Razgova for The Chronicle

New students arrive at the U. of Wollongong in Dubai for orientation. The Australian university recruits students from across the Middle East, Central Asia, and North Africa.
February 12, 2012 Premium content for subscribers. Subscribe Today

When the global financial crisis hit Dubai, many of the Indian expatriate families whose children went to university here sent them back home. But while sons were leaving, daughters were staying, noticed Raymi van der Spek, executive director for...

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