Skip to content
ADVERTISEMENT
Sign In
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
  • More
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
    Upcoming Events:
    College Advising
    Serving Higher Ed
    Chronicle Festival 2025
Sign In
Advice

Admin 101: Does What You Do Matter?

Five ways for academic administrators to make sure they are paying attention to work that matters.

By David D. Perlmutter November 22, 2023
illustration of a man sitting at a desk which is sitting on a lava flow
Jon Krause for The Chronicle

On your worst days as an administrator, you will wonder whether you’ve accomplished anything that matters. Not long ago, I had that very conversation with a department chair who, after almost two decades in the role, was wistfully questioning whether he “had really had an impact.”

In psychology, the concept of “mattering,” and its importance for mental health, has been understudied yet is gaining attention. For campus leaders, it’s a key variable that affects their morale and job performance. Across higher education, we are in an age of administrator anxiety, a topic I’ve been focusing on lately in the

To continue reading for FREE, please sign in.

Sign In

Or subscribe now to read with unlimited access for as low as $10/month.

Don’t have an account? Sign up now.

A free account provides you access to a limited number of free articles each month, plus newsletters, job postings, salary data, and exclusive store discounts.

Sign Up

On your worst days as an administrator, you will wonder whether you’ve accomplished anything that matters. Not long ago, I had that very conversation with a department chair who, after almost two decades in the role, was wistfully questioning whether he “had really had an impact.”

In psychology, the concept of “mattering,” and its importance for mental health, has been understudied yet is gaining attention. For campus leaders, it’s a key variable that affects their morale and job performance. Across higher education, we are in an age of administrator anxiety, a topic I’ve been focusing on lately in the Admin 101 column. Last month I looked at the challenge of finding good mentors in tense times. Here I want to explore the benefits — and limits — of feeling like your work matters to someone, including yourself.

In theory and application, the concept of “mattering” spans psychology, management, philosophy, political science, communications, and other disciplines. As Isaac Prilleltensky, a professor of educational and psychological studies and vice provost for institutional culture at the University of Miami, put it in a 2019 essay: “Mattering is an ideal state of affairs consisting of two complementary psychological experiences: feeling valued and adding value. Human beings can feel valued by, and add value to, self, others, work, and community.”

For chairs, deans, provosts, and other academic administrators, the duality of mattering means that it is both a pathway to self-fulfillment and a tool to improve your service to others.

Keep track of metrics that matter. Many of a leader’s accomplishments in higher education can be identified and quantified. If you are a director of graduate studies, for example, you can track any number of outcomes, including the ratio of students who have completed the program (from the start), graduated in a timely manner, and found positions (in academe or industry) to which they aspired. Numbers, thus, can prove your effectiveness and value — for you and everyone else to measure.

At the same time, one of the joys of higher-education management is that we (are supposed to) care about individuals — not just cohorts. A graduate director who told me that her “numbers were good” said she was also proud of the fact that doctoral students apparently felt comfortable approaching her for help with nonacademic problems. She cited the example of a student who came to her with a housing crisis. The graduate director, working with a staff member in student housing, was able to cut through red tape and find the student emergency housing that same day.

Having the trust of a constituency you serve can’t be computed with stats. But on a personal level, it shows you’ve made a difference and that at least some people realize it.

Make sure that what matters to you is tied to outcomes, not bureaucracy. One of the challenges to feeling that you matter as an administrator is that — whatever your title or role — you no doubt preside over an ever-growing mountain of paperwork. My father, whose career as a professor spanned the 1950s to the 1990s, recounted that in the older era, “You could go a whole semester without filling out a form.”

In defense of form-filing, it often has some rational justification. Today we have institutional review boards, lab-safety certifications, and travel-reimbursement procedures for very good reasons. But administrators who want to make a difference should not measure that by how much bureaucratic work they do or ask others to do. It’s work that can’t be avoided, but you can ask yourself: Does this busywork represent something more important that matters?

ADVERTISEMENT

A case in point: A department chair at a public university in the Northeast said he had become crushingly disillusioned when he discovered that the program-assessment forms that he had been laboriously filling out each year were simply deposited into a database but never actually reviewed or used by anyone. All that wasted time, he thought, for nothing, helping no one. Eventually a new regime at the provost’s office heard about this black hole of bureaucratic process and worked with chairs and deans to ensure that the assessments were read and used internally. The chair was not doing less work, but he now felt that the work mattered.

Formally and informally, call attention to things that matter. You need co-conspirators in the idea that doing well in higher-education administration requires doing good.

A vice president for research once described how he held special monthly meetings with his associate administrators and staff members to review the “good wins.” They talked about newly procured grants that showed obvious promise of benefiting society, science, health, and the like. The aim: to remind people that their jobs mattered — not just for hitting funding targets but for service to humanity.

That kind of message can be spread informally, too. As a dean, when I was raising money and meeting with donors, I came prepared with headlines of positive news from my college. Perhaps it was a record number of students graduating or a professor getting a research award. If you’re meeting with alumni, find news they would be interested in hearing — say, about the particular program from which they graduated or about their career pursuits. Yes, this helps build the image of a unit worth supporting, but it also can serve to remind you that the department or college you represent is doing work that matters.

ADVERTISEMENT

Force yourself to stop and tally what you did right. The typical day of an administrator can be a whirlwind of bustle. It can feel like your attention is only on things that are going wrong. Just catching up on email or other communications and running through all the scheduled meetings can push into the evening. Nowadays, many an administrator looks like Alice in Wonderland, running faster and faster just to stay in place. It is hard to carve out time to savor successes or ponder big ideas or values outside of a strategic-planning meeting.

So make sure “mattering” matters to you in your actual workday. It can be as simple as connecting the dots when several small actions over time have built into something that significantly helped students or faculty and staff members.

A dean recalled being greeted at a conference by a graduate student he’d mentored over the years. Together at previous meetings, they’d gone over the young scholar’s papers and edited her job applications. He’d encouraged her to keep at it. Now an assistant professor on the tenure track, she concluded their conversation with a heartfelt “I couldn’t have done it without you.” The dean told me, “That half hour of conversation made my month.” He further resolved to be more vocal in thanking people whose actions made a difference now in his own work and life.

Accept that people have different views about what matters on a campus. Plenty of things you do as an administrator will not be perceived to have any discernible impact. And sometimes, you won’t get the praise you deserve for big achievements. Fixate on those moments, and you will have a disappointing professional life as a leader.

ADVERTISEMENT

A president of a small college mentioned how a department chair sent him a weekly “self-congratulatory newsletter.” In it, the chair listed every tiny action he took that he considered positive. That was obviously problematic: Administrators should never demand high-fives for just doing their job. There are no “participation” trophies for deans, chairs, or vice chancellors.

Academic leadership is an iceberg in which 90 percent of what you do is below the surface and would only be noticed if you screwed up. The pathway for a healthy attitude is the acceptance that “mattering” as a leader is not just about one-offs. It’s about the process.

It is a tough balance. Part of the stress of leadership is finding ways to apply yourself equally to the big attention-getters and to the mundane. A dean of engineering may spend a week of late nights immersed in a massive, complicated building renovation project, only to be called out on Monday morning for five other routine tasks left unattended. Sure, some things matter more than others. But they all have to be completed on time and with your full attention, even if no one cheers for you during the process or afterward.

In this series, I am balancing the human need (yes, administrators are human) for positive reinforcement with the political and behavioral fact that leaders who are constantly thirsty for accolades will fail at their job. Some of your “wins” will be recognized, while others will stay unknown save to a few staff members or administrators, or even just you. Really, if your priority is to make a difference, doing the right thing well is all that should matter.

A version of this article appeared in the December 8, 2023, issue.
We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Tags
Leadership & Governance Career Advancement
Share
  • Twitter
  • LinkedIn
  • Facebook
  • Email
David D. Perlmutter
About the Author
David D. Perlmutter
David D. Perlmutter is a professor in the College of Media & Communication at Texas Tech University. He stepped down as dean of the college in 2023 after holding the position since 2013. He writes the Admin 101 column for The Chronicle.
ADVERTISEMENT
ADVERTISEMENT

More News

Vector illustration of large open scissors  with several workers in seats dangling by white lines
Iced Out
Duke Administrators Accused of Bypassing Shared-Governance Process in Offering Buyouts
Illustration showing money being funnelled into the top of a microscope.
'A New Era'
Higher-Ed Associations Pitch an Alternative to Trump’s Cap on Research Funding
Illustration showing classical columns of various heights, each turning into a stack of coins
Endowment funds
The Nation’s Wealthiest Small Colleges Just Won a Big Tax Exemption
WASHINGTON, DISTICT OF COLUMBIA, UNITED STATES - 2025/04/14: A Pro-Palestinian demonstrator holding a sign with Release Mahmud Khalil written on it, stands in front of the ICE building while joining in a protest. Pro-Palestinian demonstrators rally in front of the ICE building, demanding freedom for Mahmoud Khalil and all those targeted for speaking out against genocide in Palestine. Protesters demand an end to U.S. complicity and solidarity with the resistance in Gaza. (Photo by Probal Rashid/LightRocket via Getty Images)
Campus Activism
An Anonymous Group’s List of Purported Critics of Israel Helped Steer a U.S. Crackdown on Student Activists

From The Review

John T. Scopes as he stood before the judges stand and was sentenced, July 2025.
The Review | Essay
100 Years Ago, the Scopes Monkey Trial Discovered Academic Freedom
By John K. Wilson
Vector illustration of a suited man with a pair of scissors for a tie and an American flag button on his lapel.
The Review | Opinion
A Damaging Endowment Tax Crosses the Finish Line
By Phillip Levine
University of Virginia President Jim Ryan keeps his emotions in check during a news conference, Monday, Nov. 14, 2022 in Charlottesville. Va. Authorities say three people have been killed and two others were wounded in a shooting at the University of Virginia and a student is in custody. (AP Photo/Steve Helber)
The Review | Opinion
Jim Ryan’s Resignation Is a Warning
By Robert Zaretsky

Upcoming Events

07-31-Turbulent-Workday_assets v2_Plain.png
Keeping Your Institution Moving Forward in Turbulent Times
Ascendium_Housing_Plain.png
What It Really Takes to Serve Students’ Basic Needs: Housing
Lead With Insight
  • Explore Content
    • Latest News
    • Newsletters
    • Letters
    • Free Reports and Guides
    • Professional Development
    • Events
    • Chronicle Store
    • Chronicle Intelligence
    • Jobs in Higher Education
    • Post a Job
  • Know The Chronicle
    • About Us
    • Vision, Mission, Values
    • DEI at The Chronicle
    • Write for Us
    • Work at The Chronicle
    • Our Reporting Process
    • Advertise With Us
    • Brand Studio
    • Accessibility Statement
  • Account and Access
    • Manage Your Account
    • Manage Newsletters
    • Individual Subscriptions
    • Group and Institutional Access
    • Subscription & Account FAQ
  • Get Support
    • Contact Us
    • Reprints & Permissions
    • User Agreement
    • Terms and Conditions
    • Privacy Policy
    • California Privacy Policy
    • Do Not Sell My Personal Information
1255 23rd Street, N.W. Washington, D.C. 20037
© 2025 The Chronicle of Higher Education
The Chronicle of Higher Education is academe’s most trusted resource for independent journalism, career development, and forward-looking intelligence. Our readers lead, teach, learn, and innovate with insights from The Chronicle.
Follow Us
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin