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News

Commercialization in College Sports May Have ‘Crossed the Line,’ Report Says

By Brad Wolverton May 21, 2009
Washington

Big-time college sports programs derive 60 percent to 80 percent of their revenue from commercial sources, suggesting that intercollegiate athletics —at least at the elite levels —may have “crossed the line” from an educational to a commercial endeavor.

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Big-time college sports programs derive 60 percent to 80 percent of their revenue from commercial sources, suggesting that intercollegiate athletics —at least at the elite levels —may have “crossed the line” from an educational to a commercial endeavor.

That finding comes from a report, “Tax Preferences for Collegiate Sports,” released last week by the Congressional Budget Office. The office, a nonpartisan research arm of Congress, questioned whether the rise in such commercial ventures should lead big athletics programs to lose their tax-exempt status.

The report offers no position, but it says removing the current tax incentives would do little to bring in additional revenue to the U.S. Treasury and would probably not alter the growing commercial activities in college sports.

The NCAA has long argued that athletics departments are no different from other university programs that secure corporate deals to finance their operations. But the report found that athletics programs bring in a far greater proportion of their revenue from commercial sources than do colleges on the whole. Over all, colleges derive just 11 percent to 14 percent of their revenue from corporate deals.

The report, requested two years ago by Sen. Charles E. Grassley of Iowa, the top Republican on the Senate Finance Committee, covers little new ground and left several observers scratching their heads.

“They ignored the basic principle that nonprofit organizations are granted their special nonprofit status by the IRS to further their mission, which in the case of universities and colleges is exclusively educational,” said Nathan Tublitz, a professor of biology at the University of Oregon and co-chair of the Coalition on Intercollegiate Athletics, a faculty-led reform group. He believes the report provides strong evidence that intercollegiate athletics programs are primarily a commercial enterprise and are moving away from their educational mission.

The report’s authors bemoaned the lack of readily available data on college sports spending. But according to John D. Colombo, a professor at the University of Illinois College of Law, they missed an opportunity to call for athletics departments to disclose more information on their federal tax forms.

The report discusses a number of policy options that federal lawmakers could take, should they decide that college sports programs are too commercial in nature. Members of Congress could further limit the deduction of charitable contributions in athletics, which have helped finance much of the growth in college sports in recent years, or they could curtail athletics departments’ use of tax-exempt bonds, the report says.

If those tax breaks were eliminated, however, donors could simply shift their contributions to a university foundation, still earmarking them for sports.

And if lawmakers prohibited the use of tax-exempt bonds to finance athletics facilities, colleges could borrow money for general needs and use the funds for sports.

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Senator Grassley, who has helped make broad changes to nonprofit tax law in recent years, said in a statement that federal lawmakers should take a closer look at college sports programs and demand that they disclose more about their finances.

But Richard A. Grafmeyer, a higher-education lobbyist, said lawmakers are unlikely to have much appetite this year for questioning the tax breaks in college sports.

Some observers worried that imposing changes on the tax status of athletics departments, or limiting their revenue, could have unintended consequences. Some programs, for example, might be forced to cut the sports that are more closely aligned with their educational mission in favor of breadwinners, said Glenn Wong, a professor of sports law at the University of Massachusetts at Amherst.

He sees the need for a different kind of clarification from the federal government.

“I would love to see the tax code reshaped in a way that would encourage institutions, if they want to retain their contributions and deductions, to maintain their sports programs also,” he said.

We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
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Brad Wolverton
About the Author
Brad Wolverton
Former senior writer Brad Wolverton covered college athletics at The Chronicle beginning in 2005, focusing on the confluence of money and sports on campus. His research highlighted allegations of academic misconduct, reports of coaches’ meddling in medical decisions, and concerns about a rapid rise in athletics donations.
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