A weakened economy may exacerbate the challenges admissions professionals face, experts said here on Thursday. Among other concerns, they said, they expected sticker price to become a bigger concern for more families, and more government oversight as a result.
Those comments came during a discussion sponsored by the marketing company TargetX at Seattle’s Central Public Library before the opening later in the day of the National Association for College Admission Counseling national conference.
Economic pressures may bring a cease-fire in the so-called arms race among colleges to offer new facilities and amenities, and force colleges to focus more on what programs they offer, some of the officials attending the discussion said. Or maybe not: “We all lament the Club Med-ing of college campuses, but we all want full-paying students,” said Randy Doss, vice president for enrollment services at Guilford College, in North Carolina. “And full-paying students demand these amenities.”
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