Skip to content
ADVERTISEMENT
Sign In
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Virtual Events
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
  • More
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Virtual Events
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
    Upcoming Events:
    An AI-Driven Work Force
    University Transformation
Sign In
Admissions

Flip This Web Site!

By Josh Keller April 17, 2011

Bethel University in Minnesota was losing applicants due to confusing admissions Web pages. Michael Vedders, director of Web services, explains how the college turned the site around.

Related Story: Colleges Rehab Their Web Sites for Major Payoffs

To continue reading for FREE, please sign in.

Sign In

Or subscribe now to read with unlimited access for as low as $10/month.

Don’t have an account? Sign up now.

A free account provides you access to a limited number of free articles each month, plus newsletters, job postings, salary data, and exclusive store discounts.

Sign Up

Bethel University in Minnesota was losing applicants due to confusing admissions Web pages. Michael Vedders, director of Web services, explains how the college turned the site around.

Related Story: Colleges Rehab Their Web Sites for Major Payoffs

We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Tags
Admissions & Enrollment
Share
  • Twitter
  • LinkedIn
  • Facebook
  • Email
ADVERTISEMENT
ADVERTISEMENT

More News

On the day of his retirement party, Bob Morse poses for a portrait in the Washington, D.C., offices of U.S. News and World Report in June 2025. Morse led the magazine's influential and controversial college rankings efforts since its inception in 1988. Michael Theis, The Chronicle.
List Legacy
‘U.S. News’ Rankings Guru, Soon to Retire, Reflects on the Role He’s Played in Higher Ed
Black and white photo of the Morrill Hall building on the University of Minnesota campus with red covering one side.
Finance & operations
U. of Minnesota Tries to Soften the Blow of Tuition Hikes, Budget Cuts With Faculty Benefits
Photo illustration showing a figurine of a football player with a large price tag on it.
Athletics
Loans, Fees, and TV Money: Where Colleges Are Finding the Funds to Pay Athletes
Photo illustration of a donation jar turned on it's side, with coins spilling out.
Access & Affordability
Congressional Republicans Want to End Grad PLUS Loans. How Might It Affect Your Campus?

From The Review

A stack of coins falling over. Motion blur. Falling economy concept. Isolated on white.
The Review | Opinion
Will We Get a More Moderate Endowment Tax?
By Phillip Levine
Photo illustration of a classical column built of paper, with colored wires overtaking it like vines of ivy
The Review | Essay
The Latest Awful EdTech Buzzword: “Learnings”
By Kit Nicholls
William F. Buckley, Jr.
The Review | Interview
William F. Buckley Jr. and the Origins of the Battle Against ‘Woke’
By Evan Goldstein

Upcoming Events

Plain_Acuity_DurableSkills_VF.png
Why Employers Value ‘Durable’ Skills
Warwick_Leadership_Javi.png
University Transformation: A Global Leadership Perspective
Lead With Insight
  • Explore Content
    • Latest News
    • Newsletters
    • Letters
    • Free Reports and Guides
    • Professional Development
    • Virtual Events
    • Chronicle Store
    • Chronicle Intelligence
    • Jobs in Higher Education
    • Post a Job
  • Know The Chronicle
    • About Us
    • Vision, Mission, Values
    • DEI at The Chronicle
    • Write for Us
    • Work at The Chronicle
    • Our Reporting Process
    • Advertise With Us
    • Brand Studio
    • Accessibility Statement
  • Account and Access
    • Manage Your Account
    • Manage Newsletters
    • Individual Subscriptions
    • Group and Institutional Access
    • Subscription & Account FAQ
  • Get Support
    • Contact Us
    • Reprints & Permissions
    • User Agreement
    • Terms and Conditions
    • Privacy Policy
    • California Privacy Policy
    • Do Not Sell My Personal Information
1255 23rd Street, N.W. Washington, D.C. 20037
© 2025 The Chronicle of Higher Education
The Chronicle of Higher Education is academe’s most trusted resource for independent journalism, career development, and forward-looking intelligence. Our readers lead, teach, learn, and innovate with insights from The Chronicle.
Follow Us
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin