The University of New Hampshire’s campaign to prevent sex assault is based on two programs: “Bringing in the Bystander” was developed in 2002 as an in-person training program that the university’s Prevention Innovations Research Center sells to colleges. The program teaches people to safely intervene when a situation looks as if it could become dangerous, and it is aimed at increasing their willingness to do so.
The other program, “Know Your Power,” is a newer social-marketing effort that uses 26 images depicting real-life scenarios to promote bystander behaviors.
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