For small colleges, the search for diversified income streams can seem intimidating, threatening to take administrators out of their traditional academic comfort zones and into the worlds of finance, real estate, and commerce. But not all of the options are far afield.
Richard Ekman, president of the Council of Independent Colleges, notes that some institutions welcome professional sports teams for preseason training camps, generating both income and publicity for the colleges. The Buffalo Bills, for instance, practice at St. John Fisher College, while the Carolina Panthers train at Wofford College. But there aren’t enough pro teams to make that an option for every institution.
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