> Skip to content
FEATURED:
  • The Evolution of Race in Admissions
Sign In
  • News
  • Advice
  • The Review
  • Data
  • Current Issue
  • Virtual Events
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
Sign In
  • News
  • Advice
  • The Review
  • Data
  • Current Issue
  • Virtual Events
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
  • News
  • Advice
  • The Review
  • Data
  • Current Issue
  • Virtual Events
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
Sign In
ADVERTISEMENT
Blog Logo

Bottom Line: Ashland U. Slashes Tuition by 37%

Following the money in higher education.

  • Twitter
  • LinkedIn
  • Show more sharing options
Share
  • Twitter
  • LinkedIn
  • Facebook
  • Email
  • Copy Link URLCopied!
  • Print

Ashland U. Slashes Tuition by 37%

By  Eric Kelderman
August 28, 2013

Ashland University, a private institution in Ohio, is joining a small but growing group of colleges that have sharply cut their tuition while also reducing the amount of institutional aid they offer, to come up with a sticker price that’s closer to what students actually pay. That strategy is

We’re sorry. Something went wrong.

We are unable to fully display the content of this page.

The most likely cause of this is a content blocker on your computer or network. Please make sure your computer, VPN, or network allows javascript and allows content to be delivered from c950.chronicle.com and chronicle.blueconic.net.

Once javascript and access to those URLs are allowed, please refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.

If you continue to experience issues, contact us at 202-466-1032 or help@chronicle.com

Ashland University, a private institution in Ohio, is joining a small but growing group of colleges that have sharply cut their tuition while also reducing the amount of institutional aid they offer, to come up with a sticker price that’s closer to what students actually pay. That strategy is one of many that smaller institutions are exploring to try to ease concerns about college costs and shore up enrollments.

Instead of being charged an estimated $30,000 for the 2014-15 academic year, the roughly 3,200 undergraduates at Ashland will pay a little less than $19,000—a decrease of 37 percent. And while the university is also reducing the institutional financial aid it offers, it says it is still lowering the net price that most students will pay.

The changes in tuition and aid are meant to reduce the sticker shock that potential students and parents might experience when weighing Ashland against other college choices, campus officials said in a news release.

“Ashland’s new price will better reflect what students actually pay, and we believe it will lead to more prospective students considering our university,” Scott Van Loo, vice president for enrollment management and marketing, said in a written statement.

Similar moves have been made by at least a half dozen colleges in recent years, including Alaska Pacific University, Concordia University St. Paul, Seton Hall University, and Sewanee: the University of the South.

ADVERTISEMENT

Correction (8/28/2013, 12:11 p.m.): This article originally spelled inconsistently the name of the university that cut its tuition. It is Ashland, not Ashford. The article has been updated to reflect this correction.

Eric Kelderman
Eric Kelderman covers issues of power, politics, and purse strings in higher education. You can email him at eric.kelderman@chronicle.com, or find him on Twitter @etkeld.
ADVERTISEMENT
ADVERTISEMENT
  • Explore
    • Get Newsletters
    • Letters
    • Free Reports and Guides
    • Blogs
    • Virtual Events
    • Chronicle Store
    • Find a Job
    Explore
    • Get Newsletters
    • Letters
    • Free Reports and Guides
    • Blogs
    • Virtual Events
    • Chronicle Store
    • Find a Job
  • The Chronicle
    • About Us
    • DEI Commitment Statement
    • Write for Us
    • Talk to Us
    • Work at The Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Site Map
    • Accessibility Statement
    The Chronicle
    • About Us
    • DEI Commitment Statement
    • Write for Us
    • Talk to Us
    • Work at The Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Site Map
    • Accessibility Statement
  • Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Advertising Terms and Conditions
    • Reprints & Permissions
    • Do Not Sell My Personal Information
    Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Advertising Terms and Conditions
    • Reprints & Permissions
    • Do Not Sell My Personal Information
  • Subscribe
    • Individual Subscriptions
    • Institutional Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
    Subscribe
    • Individual Subscriptions
    • Institutional Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
1255 23rd Street, N.W. Washington, D.C. 20037
© 2023 The Chronicle of Higher Education
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin