A College President Speaks to Admitted Students About Price and Value

It’s April, and high-school seniors are in the thick of considering which of the colleges that have accepted them to attend. Brian Rosenberg has a message for those students who are making up their minds about Macalester College, where he is the president.

In a video on the college’s Web site, Mr. Rosenberg says he understands that price is an important consideration as students choose a college. One imagines it’s a topic he hears a lot of concern about, given that Macalester’s comprehensive fee (which includes room and board) is more than $50,000. But student should also consider value, Mr. Rosenberg says--what they get for their money at a particular college.

“We do everything we can to make Macalester affordable and accessible to an economically diverse group of students,” Mr. Rosenberg says. “But it’s important to remember that you have the opportunity to make this choice only once, and as much as we think about the price that we provide at Macalester, we think at least as much about the value.”