Recruiting Ads Aimed at Mormon Students Draw Questions at Southern Utah U.

Southern Utah University, a public college in a predominantly Mormon state, has raised questions with an advertising campaign that seeks to recruit Mormon students by describing the campus, in Cedar City, as an ideal place to prepare for the proselytizing mission that many young Mormons participate in as part of their faith. According to The Salt Lake Tribune, critics question whether a public institution should be appearing to cater to one religion but not others, a situation that led a Wyoming college to back away from an ad campaign last winter. Southern Utah’s vice president for university relations called the college’s ads a “smart marketing decision.”