The Smell of Support: Notre Dame Unveils Fragrance Line

The University of Notre Dame has long been known for its enthusiastic sports fans. Now, the South Bend Tribune reports, all of those rabid supporters will be able to show their commitment in a new way—with perfume and cologne. But don’t worry: They won’t get the chance to smell like Manti Te’o on game day.

The fragrances will be available in his and hers versions, to be called ND Gold Eau de Toilette and Lady Irish Eau de Parfum. Fighting Irish fans will be able to purchase official scents from the university starting this fall.

Notre Dame will be joining several other universities, including the University of North Carolina and Pennsylvania State University, in selling official fragrances. Notre Dame’s scents will be produced by Steiner Collectibles and the Cloudbreak Group, which has some experience in using smells to entice sports fans, having previously produced fragrances for the New York Yankees.

But the smell of victory won’t come cheap. Michael Low, the university’s licensing director, estimates that each 3.4-ounce bottle of fragrance will cost $62. The Cloudbreak Group’s work with the Yankees resulted in a $10-million brand, so don’t be surprised if your friends from Notre Dame all start smelling similar this fall.

No word yet on what odors embody the essence of Notre Dame, but for the Fighting Irish, we’re thinking clover should be somewhere in there.