A new Web site created by two Harvard University undergraduates makes online news more personal, offering articles and blog posts mentioning friends and contacts.
Jonah Varon, the site’s co-founder, says that algorithms he developed with his first-year roommate, Axel Hansen, find news articles related to the people users are following and rank them according to their timeliness and importance. He says the system finds information people might not share themselves, as well as material that might not rank high in a Google search on the person’s name. “We’re better at Googling people than Google,” Mr. Varon says.
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