Skip to content
ADVERTISEMENT
Sign In
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
  • More
  • Sections
    • News
    • Advice
    • The Review
  • Topics
    • Data
    • Diversity, Equity, & Inclusion
    • Finance & Operations
    • International
    • Leadership & Governance
    • Teaching & Learning
    • Scholarship & Research
    • Student Success
    • Technology
    • Transitions
    • The Workplace
  • Magazine
    • Current Issue
    • Special Issues
    • Podcast: College Matters from The Chronicle
  • Newsletters
  • Events
    • Virtual Events
    • Chronicle On-The-Road
    • Professional Development
  • Ask Chron
  • Store
    • Featured Products
    • Reports
    • Data
    • Collections
    • Back Issues
  • Jobs
    • Find a Job
    • Post a Job
    • Professional Development
    • Career Resources
    • Virtual Career Fair
    Upcoming Events:
    College Advising
    Serving Higher Ed
    Chronicle Festival 2025
Sign In
Wired Campus circle logo

Wired Campus

The latest on tech and education.

Should Colleges Sell Ads to Pay for New Technology?

By Josh Fischman June 3, 2008

This might upset you: You log onto your university library Web site to research a history assignment, and alongside the literature citations there is an ad for Dell computers or Microsoft Office or several books from university presses.

To continue reading for FREE, please sign in.

Sign In

Or subscribe now to read with unlimited access for as low as $10/month.

Don’t have an account? Sign up now.

A free account provides you access to a limited number of free articles each month, plus newsletters, job postings, salary data, and exclusive store discounts.

Sign Up

This might upset you: You log onto your university library Web site to research a history assignment, and alongside the literature citations there is an ad for Dell computers or Microsoft Office or several books from university presses.

It’s not happening yet, but it’s one scenario pictured by Martin Weller this week in his post on the blog The Ed Techie as he wonders how to pay for technology that students and universities need.

Mr. Weller, a professor of educational technology at Open University in the U.K., starts with the now-accepted fact that funding is flat, yet demands and costs for technology in education keep going up. How, then, to pay for it?

— Ads on university sites? — Charging students for tech support or accreditation? — Giving students government-subsidized vouchers? — Charging companies, not students, for professional development courses?

Mr. Weller is not recommending (or disavowing) these strategies, but he suggests they may not be avoidable. “Even putting the words business and education in the same sentence is heresy for some, and yet I think we will face some very difficult choices in this area,” he says.—Josh Fischman

We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Share
  • Twitter
  • LinkedIn
  • Facebook
  • Email
ADVERTISEMENT
ADVERTISEMENT

More News

Joan Wong for The Chronicle
Productivity Measures
A 4/4 Teaching Load Becomes Law at Most of Wisconsin’s Public Universities
Illustration showing a letter from the South Carolina Secretary of State over a photo of the Bob Jones University campus.
Missing Files
Apparent Paperwork Error Threatens Bob Jones U.'s Legal Standing in South Carolina
Pro-Palestinian student protesters demonstrate outside Barnard College in New York on February 27, 2025, the morning after pro-Palestinian student protesters stormed a Barnard College building to protest the expulsion last month of two students who interrupted a university class on Israel. (Photo by TIMOTHY A. CLARY / AFP) (Photo by TIMOTHY A. CLARY/AFP via Getty Images)
Campus Activism
A College Vows to Stop Engaging With Some Student Activists to Settle a Lawsuit Brought by Jewish Students
LeeNIHGhosting-0709
Stuck in limbo
The Scientists Who Got Ghosted by the NIH

From The Review

Vector illustration of a suited man with a pair of scissors for a tie and an American flag button on his lapel.
The Review | Opinion
A Damaging Endowment Tax Crosses the Finish Line
By Phillip Levine
University of Virginia President Jim Ryan keeps his emotions in check during a news conference, Monday, Nov. 14, 2022 in Charlottesville. Va. Authorities say three people have been killed and two others were wounded in a shooting at the University of Virginia and a student is in custody. (AP Photo/Steve Helber)
The Review | Opinion
Jim Ryan’s Resignation Is a Warning
By Robert Zaretsky
Photo-based illustration depicting a close-up image of a mouth of a young woman with the letter A over the lips and grades in the background
The Review | Opinion
When Students Want You to Change Their Grades
By James K. Beggan

Upcoming Events

07-31-Turbulent-Workday_assets v2_Plain.png
Keeping Your Institution Moving Forward in Turbulent Times
Ascendium_Housing_Plain.png
What It Really Takes to Serve Students’ Basic Needs: Housing
Lead With Insight
  • Explore Content
    • Latest News
    • Newsletters
    • Letters
    • Free Reports and Guides
    • Professional Development
    • Events
    • Chronicle Store
    • Chronicle Intelligence
    • Jobs in Higher Education
    • Post a Job
  • Know The Chronicle
    • About Us
    • Vision, Mission, Values
    • DEI at The Chronicle
    • Write for Us
    • Work at The Chronicle
    • Our Reporting Process
    • Advertise With Us
    • Brand Studio
    • Accessibility Statement
  • Account and Access
    • Manage Your Account
    • Manage Newsletters
    • Individual Subscriptions
    • Group and Institutional Access
    • Subscription & Account FAQ
  • Get Support
    • Contact Us
    • Reprints & Permissions
    • User Agreement
    • Terms and Conditions
    • Privacy Policy
    • California Privacy Policy
    • Do Not Sell My Personal Information
1255 23rd Street, N.W. Washington, D.C. 20037
© 2025 The Chronicle of Higher Education
The Chronicle of Higher Education is academe’s most trusted resource for independent journalism, career development, and forward-looking intelligence. Our readers lead, teach, learn, and innovate with insights from The Chronicle.
Follow Us
  • twitter
  • instagram
  • youtube
  • facebook
  • linkedin