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"Pick Us": Enrollment and Recruitment Strategies to Set Your Institution Apart

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Undergraduate enrollment has experienced two consecutive semesters of growth as of Spring 2024. Does this mean colleges can relax?

Simply put: No.

Between demographic shifts, concerns over the value of a degree, financial stress, and uncertain future career opportunities, colleges can’t afford to ignore their enrollment strategies.

Watch the on-demand Virtual Forum from October 15 at 2:00 p.m. ET focused on higher-ed enrollment and student success. They explored:

  • Current enrollment challenges facing higher ed.
  • Strategies and retention efforts you can explore.
  • Ways to stay competitive with your programs and services.

Whether we’re approaching the upcoming enrollment cliff or not, you can’t afford to ignore your enrollment and recruitment programs.

With Support From Watermark.

Host: Ian Wilhelm, deputy managing editor, The Chronicle of Higher Education

Panelists:
Audriana Empet, Director of Admissions, Pennsylvania College of Technology
Darryl Isom, Assistant Vice President of Admissions and Recruitment, University of Maryland Eastern Shore
Barb Roberts, Associate Vice President for Enrollment Management, University of Nevada, Las Vegas

Suggestions?

Let us know what you would like us to cover in these virtual forums. Email us at ci@chronicle.com.
Find out more about virtual-event partnerships by emailing marketingstrategy@chronicle.com.

Upcoming Events

UPCOMING: June 25, 2025 | 2 p.m. ET Hiring managers are looking for more than what college graduates know. They want to see how graduates think, learn, connect, adapt, and lead. Hear from experts how higher education can develop students’ durable skills throughout their college journey — from admission to graduation. With Support From Acuity Insights. Register now.
UPCOMING: June 26, 2025 | 2 p.m. ET Raja-Saleem Javaid recently called AI’s rapid evolution an “iPhone moment” for higher education. In this interview, he shares how the University of Warwick is turning technological potential into practice. With Support From the University of Warwick. Register now.
UPCOMING: June 24, 2025 | 2 p.m. ET Higher-education faculty are establishing new rules for how students can use generative AI to complete assignments. Hear from college leaders and education experts on how to establish AI guidelines on and off campus. With Support From Zoom. Register now.
ON DEMAND: The Chronicle partnered with Langer Research Associates to interview 29 young people — some of whom enrolled in college, and some who pursued work-force training programs. Discover what they have to say. With Support From Ascendium. Register now.
UPCOMING: June 17, 2025 | 2 p.m. ET With more employers demanding AI skills, microcredentials in AI might be one way for colleges to engage new students and to better prepare them for the work force. With Support From Coursera. Register now.
ON DEMAND: Explore best practices on how scholars can keep their research secure.With Support From Wiz. Watch on demand.

Recommended Events

ON DEMAND: October 29, 2024 | 2 p.m. E.T. For students who are the first in their families to attend college, barriers to accessing higher ed, such as affordability and academic success, loom large. Watch on demand a virtual forum to hear from experts on how to help first-gen students thrive and belong on campus. With Support From The University of Texas at San Antonio. Watch on demand.
Watch On Demand: October 23, 2024 | 2 p.m. E.T. Loneliness is a silent epidemic on college campuses. Watch on demand this virtual forum to see how colleges are handling this issue, and how you can too. With Support From Mongoose. Watch on demand.
WATCH ON DEMAND: Programs benefit students by offering higher-education on-ramps, power boosts to non-terminal degrees, mid-career tune-ups, and opportunities for shifts in professional direction. Learn how to create a successful microcredential program. With Support From Coursera. Watch on demand.
ON DEMAND: Every fall, colleges take a breather and evaluate whether enrollment went well. Watch the on-demand virtual forum to gain insights on how you can make next year’s enrollment a success. With Support From MARKETview. Watch on demand.
Watch On Demand: August 22, 2024 | 2 p.m. Watch on demand a virtual forum on beating the “sophomore slump.” You will learn how colleges are driving retention by emphasizing the second year rather than the first. With Support From Mongoose. Watch on demand.
Watch on demand: September 10-12, 2024 | Watch on demand our annual ideas summit, on how higher education must plan now for student demographic shifts, rapid technological change, an uncertain labor market, and more. What can your institution do to adapt? With Support From Workday, University of South Florida, New Jersey Institute of Technology, Florida International University, Google, and Strada. Watch on demand.