Good morning, and welcome to Friday, September 1. Rick Seltzer wrote today’s Briefing. Julia Piper compiled Comings and Goings. Get in touch: rick.seltzer@chronicle.com.
A quick scheduling note: The Daily Briefing won’t publish Monday in observance of Labor Day. We’ll be back Tuesday.
Requiem for #AcademicTwitter
A particular brand of academic discourse thrived on Twitter in its heyday. But the social-media platform and how users interact with it have changed since the billionaire Elon Musk bought the company, rebranding the platform as X. Our Zachary Schermele took stock of the conflicting legacies Twitter leaves for higher ed.
Twitter became a “21st-century virtual faculty lounge” that helped professors connect with each other, Zach writes. Many found new intellectual bridges between campuses and disciplines.
- Tweeting also vaulted some professors to national prominence as subject-matter experts. Sharing research and reacting to news became two hallmarks of what became known as #AcademicTwitter.
- Scholars from historically marginalized backgrounds found the connections particularly useful. Twitter provided a pathway that circumvented traditional academic power structures.
- Twitter enabled higher-ed leaders to get off campus and in front of the public. It showed professors as people. Even college presidents caught on, with Gordon Gee, now president of West Virginia University, once describing Twitter as a way to demystify the presidency.
The vibe has changed on the service now called X. Scholars who grew prominent on the platform are deserting it. Verification rules that lent credibility to experts have been shredded. Complaints say that it’s promoting more right-wing content — a turnaround under Musk after years of accusations that social-media sites censored conservative speech.
#AcademicTwitter was never an unalloyed good.
Perverse incentives were always lurking. A “blend of politics, scandal, and alleged hypocrisy” tended to help professors go viral, Zach notes. The dynamic favored “signal boosting and mutual griping.”
- Quotable: “There’s no way that the scale of my career, and the trajectory of it, would have happened without Twitter,” said Tressie McMillan Cottom, an associate professor at the University of North Carolina at Chapel Hill who has almost 240,000 followers. But she also said the service has been “brutal and horrible” to her.
No clear successor has risen. Twitter’s brand of academic discourse was important in part because it had reached critical mass. Reassembling such a collection of voices won’t be easy for platforms like Threads, Mastodon, and Bluesky that are vying to replace it.
It’s also not clear whether some academics will be able to stay away. Some admit that they’re still at least somewhat active on Twitter, or now X, despite objecting to recent changes.
The big question: Twitter ended up reflecting some of the echo chambers it supposedly broke down on campus, fueling outrage machines and tribalism. Were those bugs of this service, or are they features of academic life destined to replicate themselves anywhere scholars gather?
Read Zach’s full story here.