Footnote
Drake University is a private institution in Des Moines with enrollment of about 4,700. It has an arrangement that guarantees admission to some students at the nearby Des Moines Area Community College, or DMACC, which has some 21,600 students across several campuses. So the two institutions clearly operate in lockstep, focused on educating students, right?
Of course not. They’re in a turf war, battling over who owns the fourth letter of the alphabet.
Drake is suing DMACC after the community college ditched some Reagan-era branding in favor of a block “D,” blue color scheme, and education seal that the university argues are much too close to its own. Drake wants the court to award damages and force DMACC to abandon its new branding.
“Drake has a legal obligation to take action to enforce its rights in the Drake Brand to protect not only itself, but the renown, esteem, and pedigree that all past, current, and future Drake University students have invested in,” the university’s lawsuit says.
But Drake doesn’t own the letter “D,” DMACC recently told the local news. The community college hopes to resolve the issue amicably and without racking up legal expenses, it said.
Take a look at the above illustration to see the two brands for yourself. The Chronicle put it together using U.S. District Court exhibits.
Mind you, Drake doesn’t always use the block “D.” Often, it uses a “modern stand-alone ‘D’” featuring “an extended arc that is slightly positioned away from the stem” for academics. Drake’s athletics department often uses a slanted version of this modern, stylized academic D, typically nesting the letter with an image of Drake’s bulldog mascot. You can even order an Iowa license plate with that pairing.
Even so, Drake has used block-style Ds since at least 1902, it asserts. Over the years, the letters have appeared on yearbook covers, athletic uniforms, marketing materials, and letter jackets — including one worn by the rapper Drake in 2016. Today you can find it on some athletic jerseys, the university’s basketball court, and merchandise for sale. An alumni group called the “D Club” awards former Drake athletes “The Drake Double D Award” for professional and community achievement. That award features a pair of block “Ds” nestled together.
If these examples aren’t enough color for you, consider these other pieces of evidence in Drake’s lawsuit:
- Fire hydrants around an athletics center are painted blue and white, to “let visitors know they are in ‘Drake Country.’”
- Drake has trademarked itself as “Des Moines’ Hometown Team.”
- Drake’s fight song includes the lyrics “Here’s to the one who wears the ‘D.’”
Particularly titillating is an exchange between the two institutions’ presidents this year that the lawsuit quotes. Marty Martin, Drake’s president emailed that “D for us is Drake and has been for the totality of our existence. D for you is ‘Des’, and thus, does not have the same essentiality for you as it does for us.” Rob Denson, DMACC’s president, replied in part that “you can’t say DMACC without saying the D first.”
Nor can you say “dumb” or “distraction.”