Footnote
My college roommate took up smoking midway through the year. “Time for another lung dart,” he’d say, putting on his coat before heading outside for a self-rolled cigarette.
I couldn’t help but think about this when I saw the explanation behind the new Oxford University Press Word of the Year: “brain rot.” The term, which dates back at least as far as Henry David Thoreau’s 1854 book Walden, has been updated for the digital world to describe a deteriorating mental or intellectual condition caused by consuming too much “trivial or unchallenging” material, especially if that material is online. “Brain rot” can also refer to the material that causes such a condition.
The term surged in popularity over the last year after young adults and teenagers took it to TikTok. That means the young people who gave “brain rot” new life are the same ones creating and consuming the content that the term describes, noted Casper Grathwohl, president of Oxford Languages. And they popularized the phrase in the very same social-media world that’s said to cause “brain rot.”
“It demonstrates a somewhat cheeky self-awareness in the younger generations about the harmful impact of social media that they’ve inherited,” Grathwohl said.
Cheekiness can be a coping mechanism when the adult world fails to tackle a problem. Today’s youth will need it, as the U.S. Department of Education made clear yesterday by issuing a call for schools to regulate students’ cellphone use. Self-awareness will have to do until those in power muster the will to fight yesterday’s battles, decades too late.
My old roommate and I fell out of touch, so I don’t know if he ever quit smoking. But there is reason to hope the “brain rot” generation will push institutions to bolster mental rigor — say, by taking on a culture that’s too often permissive of cheating and dismissive of reading.
The student-run Stanford Review recently asked that institution’s president, Jonathan Levin, about the case of a student who was on track to graduate in June, even though that student said he hadn’t read a book cover-to-cover since the third grade. Far from a lung dart or brain rot, that’s the kind of pointed question that shows a sharp mind willing to engage in uncomfortable inquiry.