Footnote
Here’s a quick note of appreciation for Amy Kristof-Brown, dean of the University of Iowa’s Tippie College of Business. Every year she sends hundreds of handwritten holiday cards to advisory-board members, emeritus faculty members, employees, other deans, donors, prospective donors, and the like.
This year’s list numbered 537. Don’t believe me? Look again at the image above, which Kristof-Brown submitted, and which shows her cards upon cards, ready to ship out.
“I view a large part of my job as relationship-building, and that’s what holiday cards afford you the opportunity to do,” she said. “There is no shortcut to personally interacting with someone, even if that’s through correspondence.”
Printed images of her signature simply won’t do. When she started the job, Kristof-Brown tried a digital signature on notes to smaller donors. She received a return message from one who said his gift might not have been large, but it was meaningful to him. Since then, she said she’s personally insisted on inking her own name.
This is not a habit she developed on her own.
“My parents always taught me to write thank-you notes,” Kristof-Brown said. “My children still write handwritten thank-you notes.”
About three pens are exhausted with each year’s batch of holiday cards. Also sacrificed is the quality of Kristof-Brown’s penmanship.
“It’s definitely worse if you’re No. 537 on the holiday-card list,” she said.
And of course, at the end of our interview, she offered to add me to the list of recipients.