Good morning, and welcome to Friday, April 11. Today’s Briefing was written by Laura Krantz, with contributions from Rick Seltzer. Julia Piper compiled Transitions. Get in touch: dailybriefing@chronicle.com.
More athletes than fans
As small, private colleges fight for students, many have turned to sports to give them a leg up. More than 80 percent of such colleges increased their numbers of athletes between 2012 and 2022. But there’s a problem: Plenty of those institutions still face declining enrollment, our Eric Kelderman reports.
Lourdes University tripled its student-athlete population over a decade, but overall enrollment still declined significantly. Despite growing from 139 varsity athletes in 2012 to 448 in 2022, Lourdes saw its full-time undergraduate enrollment drop from 1,285 to just 691 during the same period.
- Athletes now make up nearly two-thirds of Lourdes’s undergraduate student body, up from just 11 percent in 2012.
- The university offers 11 sports for men, 10 for women, and three co-ed sports.
- Nine university teams have appeared in national championships since 2010.
The athletic-recruitment strategy comes with financial costs that many small colleges can’t sustain. At Lourdes, coaches had been offering generous athletic scholarships on top of the university’s normal merit aid to attract top performers.
- Athletes at Lourdes received an average tuition discount of 74 percent, compared to 34 percent for nonathletes.
- On one team, the tuition-discount rate reached 89 percent.
- The college now limits scholarships and sets net-tuition goals for coaches.
But athletics can bring other downsides and hidden costs. Lourdes is among 27 colleges where expenses outpaced revenues in at least eight of the years between 2014 and 2023.
The heavy focus on athletics also creates logistical challenges and may deter nonathletes from enrolling. Colleges must adjust facilities, schedules, and resources to accommodate growing athletic programs.
- Lourdes shares fields with a local high school and has just one indoor court shared by multiple teams.
- The university extended its dining-hall hours to accommodate practice schedules.
- Academic programs like nursing have clinical rotations that often conflict with athletic schedules.