A big bet on Africa?
It’s customary for places like China and India to grab headlines about overseas-student recruitment, but when the Common App released its latest data this month, two of the leading countries for international applicants were in a very different part of the world: West Africa.
Nigeria and Ghana ranked behind only that pair of traditional powerhouses in the number of students submitting undergraduate applications to American colleges through the Common App.
For me, the data release resonated because it raised questions I’ve been asking: As student numbers from China, long the runaway driver of foreign enrollments in the United States, recede, where’s the next big thing in international recruitment? Could it be Africa?
Those questions led me to travel last fall to Ghana and Senegal, where I spent a week shadowing officials from eight public flagships, all in the Southeastern Conference, on a recruiting trip. The group visited schools, organized a citywide college fair in Dakar, met with college counselors and U.S. Embassy officials, and spoke with dozens and dozens of students and parents.
In many ways, Africa holds great promise for American colleges: It is home to more young people than anywhere else in the world, with 60 percent of the continent’s 1.25 billion people under age 25. Education rates have improved significantly; almost half of sub-Saharan teenagers now complete secondary school, up from just a quarter two decades ago. When I asked my travel companions about their impressions, one of their biggest takeaways was how bright and academically ambitious the students we met were.
One memory from the trip that really sticks with me was from a stop at the International Community School, in Accra. The group’s visit coincided with a school vacation, yet students still came to campus to meet the college representatives. One, a prospective biomedical-engineering major, said she had spent an hour in the Ghanaian capital’s gnarly traffic to attend the information session. “It’s my dream to study in America,” she said, “and it’s my parents’ dream, too.”
That dream may be more achievable today as families move into the middle class in countries like Senegal and Ghana, thanks to increasing economic growth and political stability. Lack of capacity in local universities also is driving African students abroad. Sub-Saharan students are the most likely worldwide to cross a border to earn a degree, Campus France reports.
Still, the story may not be that straightforward. The share of the population in Ghana and Senegal that is middle class remains much lower than in China, and many families still lack the means to pay for an American degree. Denial rates on U.S. student visas remain high in the region. It will be tough work for institutions to forge recruiting relationships in a part of the world where connections matter deeply, and college leaders, used to equating international recruitment with the enormous, and at times seemingly inexhaustible, flood of students from China, will have to exercise patience.
And then there’s America’s troubled record on race. “We see the news, and we worry,” one student told me of her concerns about going to the United States. “Because of the color of my skin. Because I am Black.”
In the end, I found that the answer is complicated, reflecting both incredible potential and genuine challenge.
You can read my Chronicle cover story on Africa and the future of international enrollments here.
I’d love your feedback, especially if you’re a college recruiter or high-school counselor working in the region: What resonates, and what did I miss? Plus, as I acknowledge in the piece, the future of international recruitment is less likely to rely on a single next big thing than it is on nurturing multiple sources of foreign students. The world’s a big place — what’s your institution’s focus? You can reach me at karin.fischer@chronicle.com.
I want to say a quick thank you to Samba Dieng, Louisiana State University’s senior international officer; our talks about African recruitment over the years led to an invitation to tag along on the trip, which he organized. Thanks, too, to the entire group of SEC college representatives for their warm welcome, thoughtful reflections, and boundless patience.