Your Career

How AI tools can free up your time to do the human parts of enrollment work that matter most.

You’ve just wrapped up an event for admitted students. The list of attendees is in front of you and now comes the part that matters most: making sure they show up on your campus in the fall. But with so many students to reach, and limited time, it’s easy to feel stuck and overwhelmed. That’s where generative AI can help: Not by replacing your expertise, but by acting as a time-saving collaborator. Many enrollment professionals are skeptical about using generative AI in their work. You may be worried about ethics, privacy, even the environmental impact. Or you simply haven’t had the time to explore AI and don’t know where to start.

Those reservations are valid and worthy of real conversation. You should be asking hard questions and making deliberate choices. But it’s also important to recognize that these tools can actually support the human side of your work — by giving you more time to connect with students, provide them with clear and relevant information, and show you understand their concerns. AI doesn’t have to make your work feel less personal. Used thoughtfully, it can actually do the opposite.

Continue reading: “Can AI Bring Us Closer to Prospective Students?” by Allison L. Turcio

Send questions or comments to Denise Magner, an editor at The Chronicle, at denise.magner@chronicle.com.

What we’re reading

Here’s more on career issues and trends from around the web. See something we should include? Let me know.

• In The Wall Street Journal, the case for the four-day work week, and why it benefits employers, too.
• A report in The New York Times on whether the Trump administration’s research cuts will “set off a brain drain.”
• An essay in the Harvard Business Review argues that “employee stress is a business risk, not an HR problem.”