How did the country’s fastest-growing colleges grow so fast? Our tables look at which ones spent large amounts on advertising and marketing. We also show the overall decline in enrollment of the past few years and offer a glimpse of the mind-set of today’s freshmen.
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Some colleges that have expanded quickly are spending millions on advertising to recruit online students.
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Rapid enrollment increases can reflect the growing need for education in a region or colleges’ efforts to reach a national or global audience online.
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The country’s fastest-growing institution reported that it spent more than $130 million on advertising and marketing in 2016-17.
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Being able to get a better job was identified as a very important reason for attending college by nearly 85 percent of freshmen.
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The four-year private nonprofit sector showed enrollment gains in the past year, bucking an overall downward trend.
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Doctoral universities with very high research activity and master’s institutions with larger programs together enroll more than a third of all students.
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Institutions with significant online enrollments stood out in their categories for their exceptionally high student counts.
