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How to Explain Your Research

Publicize  Your Research 4

Michigan State and other colleges teach faculty members how to explain why their work matters. That’s key to getting lawmakers and a skeptical public to appreciate universities’ contributions.

  • News

    Tell the World What You Do

    Colleges need the good will of legislators and the public. To get it, they must explain what they do and why it’s important. Michigan State University is training faculty members to do that.
  • News

    Communication 101 for Professors

    A growing number of institutions offer opportunities for faculty members to learn how to talk to the general public about their research in a way that is easy to understand.
  • The Review

    Is Professorial Branding for You? Yes, It Is

    Take control of the ways that you and your work are perceived.